Comic cover art: the Wingman, in aviator sunglasses and a flight jacket, holds up a jar of Everyday Clay beef tallow hair clay as a red propeller plane banks over palm trees.

Beef tallow hair clay Your Wingman has arrived!

Natural feel. Real hold. Zero helmet hair. Let your hair roam free.

Say no to helmet head

A man glares into the bathroom mirror at his hair, gelled into a rigid shiny shell. — Every morning, the same disaster.

Close-up of knuckles knocking on hair as hard as a helmet. — Crunchy. Shiny. Stuck.

From a swooping red propeller plane, the Wingman tosses down a jar of Everyday Clay. — Then his Wingman showed up.

Fingers scoop soft matte clay from an open bamboo jar of Everyday Clay. — Grass-fed beef tallow. Clays. Natural oils. Beeswax.

Smiling now, he drives a green convertible along the coast, hair soft and moving in the wind, the Wingman giving a thumbs up. — Natural feel. Real hold.

Meanwhile, in Buffalo…

Born behind the chair, not in a lab.

Everyday Clay was developed and tested at The Salty Dog Barbershop in Buffalo, New York. Over 200 guys wore it through real days before we sold a single jar.

Read the full story

Three powers.
One jar.

A matte hair clay that moves like hair.

The Wingman runs his fingers through thick hair that bends and springs back.

Flexible hold

Moves naturally. Holds intentionally.

Under a spotlight and a camera flash, the Wingman's hair stays matte with zero shine.

Matte finish

Natural look with zero shine or grease.

A cow in aviator sunglasses chews grass in a green pasture.

Beef tallow

Conditions as you style. Hair stays soft, never crunchy.

Grass-fed beef tallow

The hero ingredient. Nutrient rich. Naturally effective. Everyday Clay is a beef tallow hair clay powered by grass-fed tallow, combined with clays, natural oils and beeswax to give you effortless style without the junk.

An open jar of Everyday Clay surrounded by its ingredients: beef tallow, kaolin clay, natural oil, beeswax honeycomb and safflower.

Beef tallow Conditions and softens
Kaolin & bentonite Absorb excess oil and add texture
Natural oils Jojoba, castor, safflower, sunflower
Beeswax Flexible hold and structure
Safflower oil Linoleic and oleic acids and vitamin E for hair and scalp

Medium flexible hold
Matte finish
Restyle all day

Why choose Wingman

Your one-way ticket to Handsometown.

A block of beef tallow beside honeycomb, safflower and green leaves.

Purposeful ingredients

Thoughtfully selected ingredients that actually work. Every one earns its spot in the jar.

Grinning, the Wingman runs one hand through his matte hair in a single easy swipe, an open jar of Everyday Clay on the barbershop counter beside him.

Effortless styling

Flexible hold and natural texture make it easy to create, adjust and own your look all day.

A weathered road sign under palm trees reads: One way ticket to Handsometown.

Made for your routine

From early mornings to late nights, built for real life: workouts, work, dates and everything in between.

How to fly it

Scoop
A dime-sized amount. That is plenty to start.
Warm
Rub it between your palms until it melts.
Style
Work it through damp or dry hair. Add more for more hold.

Hold

Finish

Best for short to medium hair. Fine hair? Go light.

Letters to Wingman

Got questions about Everyday Clay? The WGS Support Hub has the answers.

Will it cause breakouts on my forehead?

Everyday Clay is petroleum-free and washes out with regular shampoo, so nothing gets sealed onto your forehead. Got sensitive skin? Patch-test first, like you would with anything new.

Will it work on my hair?

It is built for short to medium hair that wants volume and definition. Thick hair can take a little more; fine hair, go light.

How strong is the hold?

Medium and flexible: more than a cream, less than a gel. It never dries stiff, so you can restyle with dry fingers all day.

How easy is it to wash out?

Easy. Regular shampoo and a warm shower take it out. No dish-soap scrubbing.

Is beef tallow smelly?

No. The tallow is refined and deodorized, so there is zero tallow smell, just the Salty Dog Barber Blend.

What does Everyday Clay smell like?

Our signature Salty Dog Barber Blend: fresh cedarwood, sandalwood and sweet beeswax, kept subtle.

Because every man needs a Wingman.

A bamboo jar of Wingman Everyday Clay, made with beef tallow, 3 oz.