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Comic art: in a vintage barbershop, a barber works clay through a smiling customer's hair while the Wingman gives a thumbs up from the doorway. Three jars of Everyday Clay sit on the counter.

Wingman Certified

Everyday Clay was born behind a barber's chair. These are the shops that style with it and send you home with a jar.

What the badge means

When you see this badge in the window or at the station, you're in a shop that knows the clay.

  • Styled in the chairYour barber finishes your cut with Everyday Clay, so you see exactly how it wears.
  • Jars on the shelfPick one up on your way out. Same jar, same clay as online.
  • Ask the expertNot sure how much to use on your hair? Your barber can show you.

Find a shop

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    For barbers

    How your shop gets certified

    We started in a barbershop, and barbershops are where Wingman belongs.

    1. Apply

      Tell us about your shop with the form below. It takes two minutes.

    2. Try it

      We'll talk through wholesale and get the clay in your hands so your team can style with it.

    3. Get the badge

      Your shop goes on the map here, and you get the Wingman Certified badge for your window.

    Carry Wingman in your shop

    Send us the basics and we'll reach out about wholesale and certification.

    We only use your details to follow up on your application. See our privacy policy.