Cart
Free shipping on orders over $50

No.1 · Matte hair clay

Everyday Clay

Your hair's Wingman. Never lets you down.

$24.003 oz / 88 mL jar

A beef tallow hair clay with a medium, flexible hold and a matte finish. Grass-fed tallow, kaolin and bentonite clay, natural oils and beeswax. It holds your style, moves like hair, and washes out with regular shampoo.

How many jars

Add 2 more jars for free shipping.

  • Free shipping on $50+
  • Secure checkout on Shopify
  • Born in a Buffalo barbershop

Hold

Finish

Two kinds of hair in Handsometown

A man glares into the bathroom mirror at his hair, gelled into a rigid shiny shell.
Before

Gel and pomade: shiny, crunchy, and it knocks like a helmet.

He drives a green convertible along the coast, hair soft and moving in the wind, the Wingman giving a thumbs up.
With Wingman

Everyday Clay: matte, flexible, and it still moves like hair.

Read the label

Everything that's in the jar, and how to use it. No mystery ingredients, no petroleum.

More questions? Read the letters page.

The details

3 oz / 88 mL
Hold
Medium, flexible. Restyle any time during the day.
Finish
Matte. No shine, no grease.
Best for
Short to medium hair. Fine hair? Use a little less.
Scent
Salty Dog Barber Blend: cedarwood, sandalwood and sweet beeswax.
Wash-out
Comes out with your regular shampoo.
Jar
Bamboo jar with a screw lid and paper label.

Key ingredients

Made with beef tallow
  • Grass-fed beef tallowConditions and softens
  • Kaolin & bentonite clayAbsorb excess oil and add texture
  • Natural oilsJojoba, castor, safflower and sunflower
  • BeeswaxFlexible hold and structure
  • Safflower oilLinoleic and oleic acids and vitamin E for hair and scalp

Full ingredient list is printed on the jar. Patch-test first if you have sensitive skin.

How to fly it

  1. Scoop

    A dime-sized amount. That is plenty to start.

  2. Warm

    Rub it between your palms until it melts.

  3. Style

    Work it through damp or dry hair. Add more for more hold.

From a swooping red propeller plane, the Wingman tosses down a jar of Everyday Clay.

Meanwhile, in Buffalo…

Born behind the chair

Everyday Clay was developed and tested at The Salty Dog Barbershop in Buffalo, New York. Over 200 guys wore it through real days before we sold a single jar.

Wingman Certified shops

Every man needs a Wingman

Everyday Clay, $24.00. Free shipping on orders over $50.

Everyday Clay $24